{"id":23846,"date":"2020-03-23T15:51:50","date_gmt":"2020-03-23T15:51:50","guid":{"rendered":"https:\/\/trbocom.wpengine.com\/glossary\/user-buckets\/"},"modified":"2020-03-23T15:51:50","modified_gmt":"2020-03-23T15:51:50","slug":"user-buckets","status":"publish","type":"glossar","link":"https:\/\/www.trbo.com\/de\/glossary\/user-buckets\/","title":{"rendered":"User Buckets"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">User Buckets, oder kurz Buckets, beschreiben Nutzerattribute, die durch eine zuf\u00e4llige Gleichverteilung von Nutzern in <a href=\"https:\/\/www.trbo.com\/de\/glossar\/segmentierung\/\" target=\"_blank\" rel=\"noopener noreferrer\">Segmente<\/a> entstehen. Durch die Zuteilung werden mehrere identische Zielgruppen gebildet, die sich lediglich durch den Wert des Buckets unterscheiden.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">Der Wert oder die Anzahl der Buckets ist hierbei nicht fest definiert und variiert je nach Tool. So erlauben einige Tools eine Werteinteilung von 1-100 oder mehr. User Buckets finden oftmals Anwendung in <a href=\"https:\/\/www.trbo.com\/de\/glossar\/a-b-test\/\" target=\"_blank\" rel=\"noopener noreferrer\">A\/B<\/a>&#8211; oder <a href=\"https:\/\/www.trbo.com\/de\/glossar\/multivariantentest\/\" target=\"_blank\" rel=\"noopener noreferrer\">Multivariantentests<\/a>, um die Ergebnisse mehrerer Varianten bei gleichen Zielgruppen vergleichen zu k\u00f6nnen.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><strong><span class=\"s1\">Beispiel:<\/span><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">Es sollen drei unterschiedliche Varianten (A,B und C) eines <a href=\"https:\/\/www.trbo.com\/de\/glossar\/layer\/\" target=\"_blank\" rel=\"noopener noreferrer\">Layers<\/a> an identischen Zielgruppen getestet werden. Zus\u00e4tzlich soll eine Nullgruppe hinzugef\u00fcgt werden.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Geht man von einer Gleichverteilung in 16 Buckets aus, fallen die Buckets 1-4 ins Segment A (Layervariante A), die Buckets 5-8 ins Segment B (Layervariante B), 9-12 ins Segment C (Layervariante C) und die Buckets 13-16 ins Segment D. Letzteres wird als Nullgruppe definiert.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">So kann in einem Vergleichstest, wie beispielsweise dem Multivariantentest, ermittelt werden, welche Kampagne die h\u00f6chste Effektivit\u00e4t bringt. Durch die Nullgruppe wird zudem ein m\u00f6glicher Uplift erkennbar.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">Anders als bei einer prozentualen Verteilung, bei welcher der User von einem Segment ins andere wechselt, bleiben User in einem Bucket bestehen, sobald sie das erste mal in diesen gefallen sind. Ab diesem Zeitpunkt wird der User immer wieder dieselbe Kampagne sehen, es sei denn, die Aufteilung der Buckets wird neu definiert. Gleichzeitig k\u00f6nnen User, die sich in der Nullgruppe befinden, niemals durch eine Kampagne angesprochen werden.<\/span><\/p>","protected":false},"template":"","resource_original_language":[710],"class_list":["post-23846","glossar","type-glossar","status-publish","hentry","resource_original_language-de-original"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Glossar: User Buckets | trbo<\/title>\n<meta name=\"description\" content=\"In unserem Glossar erkl\u00e4ren wir wichtige Begriffe aus dem Online-Marketing. 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