{"id":23843,"date":"2020-01-07T14:22:32","date_gmt":"2020-01-07T14:22:32","guid":{"rendered":"https:\/\/trbocom.wpengine.com\/glossary\/cost-per-sale\/"},"modified":"2026-06-29T13:55:46","modified_gmt":"2026-06-29T11:55:46","slug":"cost-per-sale","status":"publish","type":"glossar","link":"https:\/\/www.trbo.com\/de\/glossary\/cost-per-sale\/","title":{"rendered":"Cost per Sale (CPS)"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">Cost per Sale (kurz CPS) bezeichnet ein Abrechnungsmodell im Online Marketing, bei dem die Abrechnung nach dem Verkauf erfolgt. Hierbei kann es sich um ein Produkt, eine Dienstleistung oder den Abschluss eines Abonnements handeln. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"p1\"><span class=\"s1\">Berechnung des CPS:<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">Der CPS wird berechnet, indem die Gesamtkosten der Ma\u00dfnahme ins Verh\u00e4ltnis zu den Verk\u00e4ufen gestellt werden. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p3\"><em><span class=\"s1\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 CPS = Gesamtkosten \/ Verkaufszahlen <\/span><\/em><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">Der CPS wird sowohl im Online Marketing, wie auch im Affiliate Marketing angewandt. Besonders interessant ist dieses Modell f\u00fcr kleine oder mittelst\u00e4ndische Unternehmen mit geringen Werbebudget.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">Zus\u00e4tzlich zum CPS gibt es noch weitere, alternative Abrechnungsmodelle:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul class=\"ul1\">\n<li class=\"li1\"><span class=\"s1\">Cost per Click (CPC)<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Cost per Order (CPO)<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Cost per Mille (CPM)<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Cost per Lead (CPL)<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>","protected":false},"template":"","resource_original_language":[710],"class_list":["post-23843","glossar","type-glossar","status-publish","hentry","resource_original_language-de-original"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Glossar:<\/title>\n<meta name=\"description\" content=\"Was bedeutet Cost per Sale (CPS) im Online-Marketing? 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