{"id":23841,"date":"2020-01-07T14:18:33","date_gmt":"2020-01-07T14:18:33","guid":{"rendered":"https:\/\/trbocom.wpengine.com\/glossary\/cost-per-mille\/"},"modified":"2020-01-07T14:18:33","modified_gmt":"2020-01-07T14:18:33","slug":"cost-per-mille","status":"publish","type":"glossar","link":"https:\/\/www.trbo.com\/de\/glossary\/cost-per-mille\/","title":{"rendered":"Cost per Mille (CPM)"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">Cost per Mille (kurz: CPM; franz. mille = tausend) ist ein Abrechnungsmodell f\u00fcr Werbeanzeigen in der Werbeplanung. Beim CPM wird der Preis f\u00fcr eine Werbeanzeige pro Tausend Impressionen berechnet, weshalb dieser auch als Tausend-Kontakt-Preis (TKP) bezeichnet wird.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">Berechnung des CPM:<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p4\"><em><span class=\"s1\">CPM = (Gesamtkosten \/ Reichweite) x 1000<\/span><\/em><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">Beim CPM kann zwischen Brutto-CPM und Netto-CPM unterschieden werden:<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">Der Brutto-CPM bezieht mehrere Kontakte einer einzelnen Person mit in die Berechnung ein.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">Beim Netto-CPM erfolgt die Abbuchung erst, sobald sich 1000 unterschiedliche Personen die Werbema\u00dfnahme angesehen haben.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">Neben dem Online-Marketing wird der Cost per Mille auch in der TV-, Radio- und Printwerbung angewendet.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">Zus\u00e4tzlich zum CPM gibt es noch weitere, alternative Abrechnungsmodelle:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul class=\"ul1\">\n<li class=\"li1\"><span class=\"s1\"><a href=\"https:\/\/www.trbo.com\/de\/glossar\/cost-per-click\/\" target=\"_blank\" rel=\"noopener noreferrer\">Cost per Click<\/a> (CPC)<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Cost per Order (CPO)<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\"><a href=\"https:\/\/www.trbo.com\/de\/glossar\/cost-per-sale\/\" target=\"_blank\" rel=\"noopener noreferrer\">Cost per Sale<\/a> (CPS)<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\"><a href=\"https:\/\/www.trbo.com\/de\/glossar\/cost-per-lead\/\" target=\"_blank\" rel=\"noopener noreferrer\">Cost per Lead<\/a> (CPL)<\/span><\/li>\n<\/ul>","protected":false},"template":"","resource_original_language":[710],"class_list":["post-23841","glossar","type-glossar","status-publish","hentry","resource_original_language-de-original"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Glossar: Cost per Mille (CPM) | trbo<\/title>\n<meta name=\"description\" content=\"In unserem Glossar erkl\u00e4ren wir wichtige Begriffe aus dem Online-Marketing. 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