{"id":23836,"date":"2020-01-07T13:42:30","date_gmt":"2020-01-07T13:42:30","guid":{"rendered":"https:\/\/trbocom.wpengine.com\/glossary\/group-motivation\/"},"modified":"2020-01-07T13:42:30","modified_gmt":"2020-01-07T13:42:30","slug":"group-motivation","status":"publish","type":"glossar","link":"https:\/\/www.trbo.com\/de\/glossary\/group-motivation\/","title":{"rendered":"Group Motivation"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">Group Motivation, auch bekannt unter dem Namen Social Proof (auf dt. Gruppenmotivation, bzw. sozialer Nachweis) ist zun\u00e4chst ein psychologisches Ph\u00e4nomen. Hierbei \u00fcbernehmen<span class=\"Apple-converted-space\">\u00a0 <\/span>Einzelpersonen das Verhalten der Mehrheit einer Gruppe &#8211; resultierend aus der Annahme, dass dies das sozial angemessene Verhalten darstellt. Auch das Verhalten von Autorit\u00e4ten, Experten, Prominenten oder Influencern k\u00f6nnen dabei eine beeinflussende Funktion haben und werden ebenfalls in den Bereich der Group Motivation\/des Social Proof gez\u00e4hlt.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">Auch im Online-Marketing und im E-Commerce findet das Prinzip der Group Motivation Anwendung. Like- und Share-Zahlen auf Social Media sowie Produktbewertungen z\u00e4hlen hierzu, genauso aber auch die Anzahl der User, die gerade ein Produkt betrachten oder bereits gekauft haben. Ein bekanntes Beispiel hierf\u00fcr sind die Webseiten von Reiseanbieter. Auf Hoteldetailseiten wird den Usern hierbei meist \u00fcber einen <a href=\"https:\/\/www.trbo.com\/de\/glossar\/layer\/\" target=\"_blank\" rel=\"noopener noreferrer\">Layer<\/a> angezeigt,<span class=\"Apple-converted-space\">\u00a0 <\/span>wie viele andere User sich ebenfalls f\u00fcr diese spezielle Reise interessieren. Dabei werden Formulierungen wie \u201cX andere interessieren sich gerade f\u00fcr diese Reise\u201d, oder \u201cX User haben in letzter Zeit dieses Hotel gebucht\u201d genutzt. Dies motiviert die Nutzer oftmals zu einem schnelleren Kaufabschluss.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">Die Group Motivation findet zunehmend auch in anderen Bereichen als der Reisebranche Anwendung, denn auch andere E-Commerce Branchen profitieren vom Social Proof. Klug eingesetzt, kann dieser zu einer positiven Kaufentscheidung beitragen und die <a href=\"https:\/\/www.trbo.com\/de\/glossar\/conversion-rate\/\" target=\"_blank\" rel=\"noopener noreferrer\">Conversion Rate<\/a> erh\u00f6hen.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">Ob die Group Motivation auch auf der eigenen Website gut funktioniert, kann mittels <a href=\"https:\/\/www.trbo.com\/de\/glossar\/a-b-test\/\" target=\"_blank\" rel=\"noopener noreferrer\">A\/B-<\/a> oder <a href=\"https:\/\/www.trbo.com\/de\/glossar\/multivariantentest\/\" target=\"_blank\" rel=\"noopener noreferrer\">Multivarianten-Tests<\/a> evaluiert werden.<\/span><\/p>\n<p>&nbsp;<\/p>","protected":false},"template":"","resource_original_language":[710],"class_list":["post-23836","glossar","type-glossar","status-publish","hentry","resource_original_language-de-original"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Glossar: Group Motivation | trbo<\/title>\n<meta name=\"description\" content=\"In unserem Glossar erkl\u00e4ren wir wichtige Begriffe aus dem Online-Marketing. 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