{"id":23825,"date":"2019-11-27T14:15:31","date_gmt":"2019-11-27T14:15:31","guid":{"rendered":"https:\/\/trbocom.wpengine.com\/glossary\/gamification\/"},"modified":"2019-11-27T14:15:31","modified_gmt":"2019-11-27T14:15:31","slug":"gamification","status":"publish","type":"glossar","link":"https:\/\/www.trbo.com\/de\/glossary\/gamification\/","title":{"rendered":"Gamification"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\"> Gamification, im deutschsprachigen Raum auch Gamifizierung oder Spielifizierung genannt, bezeichnet die Anwendung von spieltypischen Elementen au\u00dferhalb eines spielerischen Kontextes.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">Sie findet haupts\u00e4chlich auf Webseiten oder in Apps ihre Anwendung, ist aber nicht ausschlie\u00dflich auf diese beschr\u00e4nkt. Der Schwerpunkt liegt dabei meist auf der Interaktivit\u00e4t. Ziel ist es, den Usern ein kurzfristiges Erfolgserlebnis zu verschaffen, sie dadurch zu motivieren und die Kundenbindung zu erh\u00f6hen. Dabei sind nicht nur offensichtliche Minigames, wie etwa ein Memory oder eine Ostereiersuche gemeint.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">Auch das Sammeln von Stempeln und Bonuspunkten f\u00e4llt unter die Gamification-Ma\u00dfnahmen, ist die virtuelle Stempelkarte voll, wird der User oder Kunde mit einem Goodie belohnt.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">Eines der erfolgreichsten Beispiele f\u00fcr Gamification findet sich in sozialen Netzwerken. Durch die M\u00f6glichkeiten Up- und Downvotes zu vergeben und Content zu teilen, werden User zur Interaktion angeregt und deren Engagement-Rate gesteigert.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">Auch Lern-Apps nutzen spielhafte Elemente. So halten hier Zwischenziele, Troph\u00e4en und Fortschrittsbalken die User bei der Stange. Das Prinzip des Fortschrittsbalken l\u00e4sst sich beispielsweise auch auf den Bestellprozess in einem E-Commerce Shop \u00fcbertragen. Hier steigt die Abschlussrate der Bestellungen, wenn potentielle Kunden sehen, in welchem Schritt sie sich gerade befinden.<\/span><\/p>","protected":false},"template":"","resource_original_language":[710],"class_list":["post-23825","glossar","type-glossar","status-publish","hentry","resource_original_language-de-original"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Glossar: Gamification | trbo<\/title>\n<meta name=\"description\" content=\"In unserem Glossar erkl\u00e4ren wir wichtige Begriffe aus dem Online-Marketing. 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