{"id":23799,"date":"2019-10-01T09:09:10","date_gmt":"2019-10-01T09:09:10","guid":{"rendered":"https:\/\/trbocom.wpengine.com\/glossary\/social-proof\/"},"modified":"2019-10-01T09:09:10","modified_gmt":"2019-10-01T09:09:10","slug":"social-proof","status":"publish","type":"glossar","link":"https:\/\/www.trbo.com\/de\/glossary\/social-proof\/","title":{"rendered":"Social Proof"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">Der Begriff Social Proof (oft \u00fcbersetzt als sozialer Nachweis\/soziale Bew\u00e4hrtheit), umschreibt Ma\u00dfnahmen im Marketing, die Usern zeigen, dass es lohnenswert ist, ein Produkt oder eine Dienstleistung zu erwerben. So wird Social Proofing genutzt, um Kaufentscheidungen positiv zu beeinflussen.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">Das Konzept des Social Proof stammt urspr\u00fcnglich aus der Psychologie: dort ist erwiesen, dass die meisten Menschen sich in ihrem Verhalten an anderen Menschen orientieren.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">Die M\u00f6glichkeiten einen Social Proof einzusetzen sind vielf\u00e4ltig, zum Beispiel durch die Einbindung von Hinweisen auf der Website:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul class=\"ul1\">\n<li class=\"li1\"><span class=\"s1\">Anzahl von K\u00e4ufen oder Downloads: XY Personen haben das Produkt bereits gekauft<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Anzahl von Besuchern<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">G\u00fctesiegel: G\u00fctesiegel fungieren als vetrauensbildende Ma\u00dfnahme<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Case Studies: Konkrete Anwendungsbeispiele inkl. Zahlen zum Beweis der Verbesserung<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Userempfehlungen oder -bewertungen<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Social Share Buttons: inkl. Anzeige, wie viele Nutzer z.B. einen Artikel bereits geteilt haben<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Expertenmeinungen und Testimonials: Experten, Prominente oder \u00e4hnliche relevante Personen empfehlen das Produkt<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">u.v.m. <\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">Social Proof kann unentschlossene User motivieren, indem andere User best\u00e4tigen, dass ihr Kaufvorhaben die richtige Entscheidung ist. Dabei ist Vertrauen und die Handlungen anderer die Basis. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">Social Proof kann dabei helfen, die <a href=\"https:\/\/www.trbo.com\/de\/glossar\/conversion-rate\/\" target=\"_blank\" rel=\"noopener noreferrer\">Conversion Rate<\/a> und damit den Umsatz zu verbessern. Welche Ma\u00dfnahme und welche Platzierung des Social Proofs am geeignetsten sind und den gr\u00f6\u00dften Conversion-Hebel-Effekt mit sich bringen, kann mit Hilfe eines <a href=\"https:\/\/www.trbo.com\/de\/glossar\/a-b-test\/\" target=\"_blank\" rel=\"noopener noreferrer\">A\/B-Tests<\/a> oder <a href=\"https:\/\/www.trbo.com\/de\/glossar\/multivariantentest\/\" rel=\"noopener noreferrer\" target=\"_blank\">Multivariantentests<\/a> \u00fcberpr\u00fcft werden.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">In der Praxis haben sich Ma\u00dfnahmen in bestimmten Branchen schon gr\u00f6\u00dftenteils als wirksam erwiesen. So funktioniert beispielsweise die Anzeige, wie viele Personen ein Angebot betrachten und gekauft haben besonders gut im Travel-Bereich, in dem Angebote bekannterweise schnell nicht mehr verf\u00fcgbar sind.<\/span><\/p>\n<p>&nbsp;<\/p>","protected":false},"template":"","resource_original_language":[710],"class_list":["post-23799","glossar","type-glossar","status-publish","hentry","resource_original_language-de-original"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Glossar: Social Proof | trbo<\/title>\n<meta name=\"description\" content=\"In unserem Glossar erkl\u00e4ren wir wichtige Begriffe aus dem Online-Marketing. Heute: Social Proof.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.trbo.com\/de\/glossary\/social-proof\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Glossar: Social Proof | trbo\" \/>\n<meta property=\"og:description\" content=\"In unserem Glossar erkl\u00e4ren wir wichtige Begriffe aus dem Online-Marketing. Heute: Social Proof.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.trbo.com\/de\/glossary\/social-proof\/\" \/>\n<meta property=\"og:site_name\" content=\"trbo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/trbo.Deutschland\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.trbo.com\/wp-content\/uploads\/2023\/03\/media.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@trboDACH\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.trbo.com\\\/glossary\\\/social-proof\\\/\",\"url\":\"https:\\\/\\\/www.trbo.com\\\/glossary\\\/social-proof\\\/\",\"name\":\"Glossar: Social Proof | trbo\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.trbo.com\\\/#website\"},\"datePublished\":\"2019-10-01T09:09:10+00:00\",\"description\":\"In unserem Glossar erkl\u00e4ren wir wichtige Begriffe aus dem Online-Marketing. Heute: Social Proof.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.trbo.com\\\/glossary\\\/social-proof\\\/#breadcrumb\"},\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.trbo.com\\\/glossary\\\/social-proof\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.trbo.com\\\/glossary\\\/social-proof\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.trbo.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Social Proof\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.trbo.com\\\/#website\",\"url\":\"https:\\\/\\\/www.trbo.com\\\/\",\"name\":\"trbo GmbH\",\"description\":\"Website personalization made effortless\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.trbo.com\\\/#organization\"},\"alternateName\":\"trbo\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.trbo.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de-DE\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.trbo.com\\\/#organization\",\"name\":\"trbo GmbH\",\"alternateName\":\"trbo\",\"url\":\"https:\\\/\\\/www.trbo.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\\\/\\\/www.trbo.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.trbo.com\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/trbo.svg\",\"contentUrl\":\"https:\\\/\\\/www.trbo.com\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/trbo.svg\",\"width\":83,\"height\":34,\"caption\":\"trbo GmbH\"},\"image\":{\"@id\":\"https:\\\/\\\/www.trbo.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/trbo.Deutschland\",\"https:\\\/\\\/x.com\\\/trboDACH\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/trbo-com\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Glossar: Social Proof | trbo","description":"In unserem Glossar erkl\u00e4ren wir wichtige Begriffe aus dem Online-Marketing. Heute: Social Proof.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.trbo.com\/de\/glossary\/social-proof\/","og_locale":"de_DE","og_type":"article","og_title":"Glossar: Social Proof | trbo","og_description":"In unserem Glossar erkl\u00e4ren wir wichtige Begriffe aus dem Online-Marketing. Heute: Social Proof.","og_url":"https:\/\/www.trbo.com\/de\/glossary\/social-proof\/","og_site_name":"trbo","article_publisher":"https:\/\/www.facebook.com\/trbo.Deutschland","og_image":[{"width":1200,"height":630,"url":"https:\/\/www.trbo.com\/wp-content\/uploads\/2023\/03\/media.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@trboDACH","twitter_misc":{"Gesch\u00e4tzte Lesezeit":"1 Minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.trbo.com\/glossary\/social-proof\/","url":"https:\/\/www.trbo.com\/glossary\/social-proof\/","name":"Glossar: Social Proof | trbo","isPartOf":{"@id":"https:\/\/www.trbo.com\/#website"},"datePublished":"2019-10-01T09:09:10+00:00","description":"In unserem Glossar erkl\u00e4ren wir wichtige Begriffe aus dem Online-Marketing. Heute: Social Proof.","breadcrumb":{"@id":"https:\/\/www.trbo.com\/glossary\/social-proof\/#breadcrumb"},"inLanguage":"de-DE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.trbo.com\/glossary\/social-proof\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.trbo.com\/glossary\/social-proof\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.trbo.com\/"},{"@type":"ListItem","position":2,"name":"Social Proof"}]},{"@type":"WebSite","@id":"https:\/\/www.trbo.com\/#website","url":"https:\/\/www.trbo.com\/","name":"trbo GmbH","description":"Website Personalisierung einfach gemacht","publisher":{"@id":"https:\/\/www.trbo.com\/#organization"},"alternateName":"trbo","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.trbo.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de-DE"},{"@type":"Organization","@id":"https:\/\/www.trbo.com\/#organization","name":"trbo GmbH","alternateName":"trbo","url":"https:\/\/www.trbo.com\/","logo":{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/www.trbo.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.trbo.com\/wp-content\/uploads\/2023\/02\/trbo.svg","contentUrl":"https:\/\/www.trbo.com\/wp-content\/uploads\/2023\/02\/trbo.svg","width":83,"height":34,"caption":"trbo GmbH"},"image":{"@id":"https:\/\/www.trbo.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/trbo.Deutschland","https:\/\/x.com\/trboDACH","https:\/\/www.linkedin.com\/company\/trbo-com\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.trbo.com\/de\/wp-json\/wp\/v2\/glossar\/23799","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.trbo.com\/de\/wp-json\/wp\/v2\/glossar"}],"about":[{"href":"https:\/\/www.trbo.com\/de\/wp-json\/wp\/v2\/types\/glossar"}],"wp:attachment":[{"href":"https:\/\/www.trbo.com\/de\/wp-json\/wp\/v2\/media?parent=23799"}],"wp:term":[{"taxonomy":"resource_original_language","embeddable":true,"href":"https:\/\/www.trbo.com\/de\/wp-json\/wp\/v2\/resource_original_language?post=23799"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}