{"id":23798,"date":"2019-10-01T09:01:53","date_gmt":"2019-10-01T09:01:53","guid":{"rendered":"https:\/\/trbocom.wpengine.com\/glossary\/email-service-provider-esp\/"},"modified":"2019-10-01T09:01:53","modified_gmt":"2019-10-01T09:01:53","slug":"email-service-provider-esp","status":"publish","type":"glossar","link":"https:\/\/www.trbo.com\/de\/glossary\/email-service-provider-esp\/","title":{"rendered":"E-Mail Service Provider (ESP)"},"content":{"rendered":"<p class=\"p2\"><span class=\"s1\">Der Begriff \u201eEmail Service Provider\u201c (ESP) bezeichnet ein Unternehmen, das unterschiedliche Dienstleistungen im Bereich der Kommunikation via Email anbietet. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p2\"><span class=\"s1\">Der Markt der ESPs unterscheidet sich stark. Einige Anbieter bieten rein den Empfang und Versand von Emails an. Andere Anbieter offerieren eine gr\u00f6\u00dfere Bandbreite von Services.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p2\"><span class=\"s1\">Bei der Wahl eines ESPs sollte auf verschiedene Faktoren geachtet werden. Der Anbieter muss datenschutzkonform arbeiten. Die Sicherheit des Anbieters sollte auf dem neuesten Stand sein. Au\u00dferdem kann auch ein guter Spamfilter f\u00fcr erh\u00f6hte Sicherheit sorgen und die Nutzung des Emailprogramms f\u00fcr den User angenehmer machen. Zudem sollte das Programm des gew\u00e4hlten Anbieters leicht zu integrieren sein und \u00fcber eine hohe Usability verf\u00fcgen.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p2\"><span class=\"s1\">Heutzutage sind ESPs h\u00e4ufig wie Content Management Systeme aufgebaut, sodass E-Mail-Templates schnell und einfach &#8211; auch ohne Programmierkenntnisse &#8211; erstellt und gepflegt werden k\u00f6nnen.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p2\"><span class=\"s1\">Im Online Marketing werden ESPs vor allem f\u00fcr den Versand von Newslettern genutzt:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul class=\"ul1\">\n<li class=\"li2\"><span class=\"s1\">Verwaltung der Emailadressen von zuk\u00fcnftigen Kunden, Interessenten (<a href=\"https:\/\/www.trbo.com\/de\/glossar\/lead\/\" target=\"_blank\" rel=\"noopener noreferrer\">Leads<\/a>) und Bestandskunden<\/span><\/li>\n<li class=\"li2\"><span class=\"s1\">Erstellen von Templates und vorgefertigte Templates f\u00fcr den Email-Versand<\/span><\/li>\n<li class=\"li2\"><span class=\"s1\">Versenden (personalisierter) Newsletter, Coupons, Umfragen usw.<\/span><\/li>\n<li class=\"li2\"><span class=\"s1\"><a href=\"https:\/\/www.trbo.com\/de\/glossar\/a-b-test\/\">A\/B-Testing<\/a> bzw. <a href=\"https:\/\/www.trbo.com\/de\/glossar\/multivariantentest\/\" target=\"_blank\" rel=\"noopener noreferrer\">Multivarianten-Testing<\/a><\/span><\/li>\n<li class=\"li2\"><span class=\"s1\"><a href=\"https:\/\/www.trbo.com\/de\/glossar\/tracking\/\" target=\"_blank\" rel=\"noopener noreferrer\">Tracking<\/a> und Auswertung der Aussendungen<\/span><\/li>\n<li>Anmeldungen\/Abmeldungen (Opt-in und Opt-out)<\/li>\n<li class=\"li2\"><span class=\"s1\">u.v.m.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p class=\"p2\"><span class=\"s1\">Zu gro\u00dfen Anbietern in diesem Feld geh\u00f6ren u.a. : MailChimp, Emarsys, Salesforce, Cleverreach, u.v.m.<\/span><\/p>","protected":false},"template":"","resource_original_language":[710],"class_list":["post-23798","glossar","type-glossar","status-publish","hentry","resource_original_language-de-original"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Glossar: Email Service Provider (ESP) | trbo<\/title>\n<meta name=\"description\" content=\"In unserem Glossar erkl\u00e4ren wir wichtige Begriffe aus dem Online-Marketing. 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