{"id":23790,"date":"2019-09-23T13:16:21","date_gmt":"2019-09-23T13:16:21","guid":{"rendered":"https:\/\/trbocom.wpengine.com\/glossary\/third-party-daten\/"},"modified":"2019-09-23T13:16:21","modified_gmt":"2019-09-23T13:16:21","slug":"third-party-daten","status":"publish","type":"glossar","link":"https:\/\/www.trbo.com\/de\/glossary\/third-party-daten\/","title":{"rendered":"Third Party Daten"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">Third Party-Daten sind Datens\u00e4tze, die Marketer von Dritten (Third Party) &#8211; meist spezialisierte Datenanbieter, aber beispielsweise auch soziale Netzwerke wie Facebook &#8211; hinzukaufen oder auch anmieten k\u00f6nnen. Somit stehen sie im Gegensatz zu <a href=\"https:\/\/www.trbo.com\/de\/glossar\/first-party-daten\/\" target=\"_blank\" rel=\"noopener noreferrer\">First Party-Daten<\/a>, die vom Unternehmen selbst erhoben werden, k\u00f6nnen diese aber auch sinnvoll erg\u00e4nzen. <\/span><\/p>\n<p><\/p>\n<p class=\"p1\"><span class=\"s1\">Daher werden Third Party Daten meist herangezogen, wenn das Unternehmen seine bestehenden First und Second Party Daten erweitern und anreichern und damit die eigenen Marketingma\u00dfnahmen und -kampagnen noch zielgerichteter ausspielen m\u00f6chte. <\/span><\/p>\n<p><\/p>\n<p class=\"p1\"><span class=\"s1\">Der Vorteil von Third Party-Daten ist die schnelle Verf\u00fcgbarkeit &#8211; die Daten m\u00fcssen nicht m\u00fchsam vom Unternehmen gesammelt und analysiert werden. <\/span><\/p>\n<p><\/p>\n<p class=\"p1\"><span class=\"s1\">Der Nachteil kann eine geringe Verf\u00fcgbarkeit sein, da nicht jede Information \u00fcber jeden Nutzer bekannt ist.<\/span><\/p>\n<p><\/p>\n<p class=\"p1\"><span class=\"s1\">Nichtsdestotrotz kann es sich beispielsweise bei der Neukundenakquise f\u00fcr Unternehmen durchaus lohnen, auf Third Party-Daten zur\u00fcckzugreifen. Allerdings m\u00fcssen hierbei unbedingt die geltenden Datenschutzbestimmungen beachtet werden. <\/span><\/p>\n<p><\/p>\n<p class=\"p1\"><span class=\"s1\">Third Party-Daten k\u00f6nnen jedoch immer nur eine (mitunter kostspielige) Erg\u00e4nzung zu First Party Daten darstellen. Aus diesem Grund lohnt es sich, im Sinne der Nachhaltigkeit in das eigene Datenmanagement zu investieren.<\/span><\/p>","protected":false},"template":"","resource_original_language":[710],"class_list":["post-23790","glossar","type-glossar","status-publish","hentry","resource_original_language-de-original"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Glossar: Third Party Daten | trbo<\/title>\n<meta name=\"description\" content=\"In unserem Glossar erkl\u00e4ren wir wichtige Begriffe aus dem Online-Marketing. 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