{"id":23788,"date":"2019-09-23T13:04:46","date_gmt":"2019-09-23T13:04:46","guid":{"rendered":"https:\/\/trbocom.wpengine.com\/glossary\/affiliate-marketing\/"},"modified":"2019-09-23T13:04:46","modified_gmt":"2019-09-23T13:04:46","slug":"affiliate-marketing","status":"publish","type":"glossar","link":"https:\/\/www.trbo.com\/de\/glossary\/affiliate-marketing\/","title":{"rendered":"Affiliate Marketing"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">Der Begriff Affiliate Marketing (auch Partnerprogramm oder Partner-Marketing) beschreibt im Online Marketing ein Vertriebskonzept, bei dem ein Affiliate (auch <i>Publisher<\/i> genannt) Produkte oder Dienstleistungen eines Advertisers (auch <i>Merchant <\/i>genannt) gegen eine Provision auf seiner Webseite bewirbt. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">Der Affiliate als Webseitenbetreiber bindet demnach auf seiner Webseite das Angebot des Merchants z.B. in Form von Bannern oder Verlinkungen ein. Dabei werden diese Werbemittel mit einem eindeutigen Affiliate Code versehen, so dass eine Registrierung und exakte Zuordnung der <a href=\"https:\/\/www.trbo.com\/de\/glossar\/conversion-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">Conversions<\/a> zum Affiliate sichergestellt und folglich eine korrekte Zahlung der Provision gew\u00e4hrleistet wird. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">Charakteristisch f\u00fcr das Affiliate Marketing ist die erfolgsabh\u00e4ngige Verg\u00fctung in Form einer Vermittlungsprovision, die der Merchant nur nach einem messbaren Erfolg an den Publisher zahlt. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">Dabei kann die Verg\u00fctung unter anderem auf folgenden Abrechnungsmodellen basieren: <\/span><\/p>\n<p>&nbsp;<\/p>\n<ul class=\"ul1\">\n<li class=\"li1\"><span class=\"s1\"><a href=\"https:\/\/www.trbo.com\/de\/glossar\/cost-per-click\/\" target=\"_blank\" rel=\"noopener noreferrer\">Cost per Click<\/a> (CPC): Der Werbetreibende zahlt eine Provision an den Affiliate, falls der User auf das geschaltete Werbemittel klickt. <\/span><\/li>\n<li class=\"li1\"><span class=\"s1\"><a href=\"https:\/\/www.trbo.com\/de\/glossar\/cost-per-lead\/\" target=\"_blank\" rel=\"noopener noreferrer\">Cost per Lead<\/a> (CPL): Bei diesem Modell wird eine Provision an den Affiliate gezahlt, sobald eine Kontaktadresse gewonnen werden konnte. Zu <a href=\"https:\/\/www.trbo.com\/de\/glossar\/lead\/\" target=\"_blank\" rel=\"noopener noreferrer\">Leads<\/a> z\u00e4hlen z.B. auch Newsletter-Abonnements. <\/span><\/li>\n<li class=\"li1\"><span class=\"s1\"><a href=\"https:\/\/www.trbo.com\/de\/glossar\/cost-per-sale\/\" target=\"_blank\" rel=\"noopener noreferrer\">Cost per Sale<\/a> (CPS): Hierbei zahlt der Advertiser eine Provision, falls der User einen tats\u00e4chlichen Kauf im Anschluss an den Klick auf die Anzeige t\u00e4tigt.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">Das Affiliate Marketing bietet f\u00fcr beide Parteien klare Vorteile. So kann der Advertiser auf die Reichweite und den Traffic des Affiliates zur\u00fcckgreifen und neue Kunden gewinnen, w\u00e4hrend der Affiliate von den Provisionen profitiert. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">Als weitere Partei existieren dar\u00fcber hinaus Affiliate-Netzwerke, die als Schnittstelle zwischen Affiliates und Advertiser agieren. Diese Netzwerke unterst\u00fctzen unter anderem bei der Kontaktaufnahme zu passenden und relevanten Affiliates, bei der technischen Durchf\u00fchrung sowie beim Erfolgstracking der Kampagnen. <\/span><\/p>","protected":false},"template":"","resource_original_language":[710],"class_list":["post-23788","glossar","type-glossar","status-publish","hentry","resource_original_language-de-original"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Glossar: Affiliate Marketing | trbo<\/title>\n<meta name=\"description\" content=\"In unserem Glossar erkl\u00e4ren wir wichtige Begriffe aus dem Online-Marketing. 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