{"id":23787,"date":"2019-09-04T09:55:11","date_gmt":"2019-09-04T09:55:11","guid":{"rendered":"https:\/\/trbocom.wpengine.com\/glossary\/omnichannel\/"},"modified":"2019-09-04T09:55:11","modified_gmt":"2019-09-04T09:55:11","slug":"omnichannel","status":"publish","type":"glossar","link":"https:\/\/www.trbo.com\/de\/glossary\/omnichannel\/","title":{"rendered":"Omnichannel\u00a0"},"content":{"rendered":"<p class=\"p3\"><span class=\"s1\">Der Begriff Omnichannel (auch Omnichannel Marketing oder Multikanalstrategie) bezeichnet den strategischen Ansatz von Unternehmen, Kunden \u00fcber alle Kan\u00e4le hinweg zu erreichen.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p3\"><span class=\"s1\">Eine Ansprache kann zum Beispiel \u00fcber folgende Kan\u00e4le stattfinden:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li class=\"p3\"><span class=\"s1\">Im station\u00e4ren Handel<\/span><\/li>\n<li class=\"p3\">\u00dcber Werbung in Zeitungen\/Zeitschriften (online und print)<\/li>\n<li class=\"p3\">\u00dcber die eigene Website\/den eigenen Webshop<\/li>\n<li class=\"p3\">\u00dcber Social Media<\/li>\n<li class=\"p3\">Durch E-Mail-Kommunikation (z.B. Newsletter)<\/li>\n<li class=\"p3\">\u00dcber Suchmaschinen (z.B. auf Google) \u2013 sowohl organische Treffer wie auch Anzeigen (siehe hierzu auch <a href=\"https:\/\/www.trbo.com\/de\/glossar\/search-engine-optimization-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">SEO<\/a> und <a href=\"https:\/\/www.trbo.com\/de\/glossar\/search-engine-advertising\/\" target=\"_blank\" rel=\"noopener noreferrer\">SEA<\/a>)<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p class=\"p3\"><span class=\"s1\">Im Gegensatz zum <a href=\"https:\/\/www.trbo.com\/de\/glossar\/multichannel\/\" target=\"_blank\" rel=\"noopener noreferrer\">Multichannel<\/a>-Ansatz werden beim Omnichannel Marketing die Kan\u00e4le eng miteinander verkn\u00fcpft, sodass eine einheitliche Botschaft an den Kunden \u00fcbermittelt wird. Bei diesem Ansatz steht das Userverhalten und das Erlebnis des Kunden (<a href=\"https:\/\/www.trbo.com\/de\/glossar\/user-experience-ux\/\" target=\"_blank\" rel=\"noopener noreferrer\">User Experience<\/a>) im Fokus. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p3\"><span class=\"s1\">Kunden bewegen sich auf den verschiedensten Kan\u00e4len und kommen dort mit einem Unternehmen in Kontakt. Werden die Kan\u00e4le im Sinne einer einheitlichen Kundenansprache miteinander verbunden, ist ein konsistentes Nutzererlebnis gew\u00e4hrleistet. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p3\"><span class=\"s1\">So benutzen User die verschiedensten Kan\u00e4le und auch Devices, um beispielsweise nach einem Produkt zu suchen, Preise zur vergleichen, etc. Durch Einsatz der Omnichannel Strategie, kann der Kunde durch eine kanal\u00fcbergreifende und einheitliche <a href=\"https:\/\/www.trbo.com\/de\/glossar\/customer-journey\/\" target=\"_blank\" rel=\"noopener noreferrer\">Customer Journey<\/a> gef\u00fchrt werden. <\/span><\/p>","protected":false},"template":"","resource_original_language":[710],"class_list":["post-23787","glossar","type-glossar","status-publish","hentry","resource_original_language-de-original"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Glossar: Omnichannel\u00a0 | trbo<\/title>\n<meta name=\"description\" content=\"In unserem Glossar erkl\u00e4ren wir wichtige Begriffe aus dem Online-Marketing. 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