{"id":23785,"date":"2019-09-04T09:21:04","date_gmt":"2019-09-04T09:21:04","guid":{"rendered":"https:\/\/trbocom.wpengine.com\/glossary\/multichannel\/"},"modified":"2019-09-04T09:21:04","modified_gmt":"2019-09-04T09:21:04","slug":"multichannel","status":"publish","type":"glossar","link":"https:\/\/www.trbo.com\/de\/glossary\/multichannel\/","title":{"rendered":"Multichannel"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">Der Begriff Multichannel (auch Multichannel Marketing oder Multikanalstrategie) bezeichnet den strategischen Ansatz von Unternehmen, Kunden auf mehreren Kan\u00e4len zu erreichen.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">Kunden sind auf unterschiedlichen Kan\u00e4len aktiv, auf welchen sie von Unternehmen erreicht werden k\u00f6nnen. Hierzu z\u00e4hlen zum Beispiel:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li class=\"p1\"><span class=\"s1\">\u00a0Station\u00e4rer Handel<\/span><\/li>\n<li class=\"p1\">Zeitungen\/Zeitschriften (online und print)<\/li>\n<li class=\"p1\">Website\/Webshop<\/li>\n<li class=\"p1\">Social Media<\/li>\n<li class=\"p1\">E-Mail<\/li>\n<li class=\"p1\">Suchergebnisse (z.B. auf Google) \u2013 sowohl organische Treffer wie auch Anzeigen<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">Um (potentielle) Kunden zu erreichen, ist es f\u00fcr Unternehmen wichtig, auf m\u00f6glichst vielen dieser Kan\u00e4le pr\u00e4sent zu ein. Zu den Ma\u00dfnahmen des Multichannel-Marketings z\u00e4hlen beispielsweise:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li class=\"p1\"><a href=\"https:\/\/www.trbo.com\/de\/glossar\/search-engine-advertising\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"s1\">Suchmaschinenwerbung<\/span><\/a><\/li>\n<li class=\"p1\"><a href=\"https:\/\/www.trbo.com\/de\/glossar\/search-engine-optimization-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Suchmaschinenoptimierung<\/a><\/li>\n<li class=\"p1\">Newsletter\/E-Mail-Marketing<\/li>\n<li class=\"p1\">Messen &amp; Events<\/li>\n<li class=\"p1\">Social Media (&amp; Social Media Werbung)<\/li>\n<li class=\"p1\">Anzeigen &amp; Bannerwerbung<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">Im Gegensatz zum <a href=\"https:\/\/www.trbo.com\/de\/glossar\/omnichannel\/\" target=\"_blank\" rel=\"noopener noreferrer\">Omnichannel<\/a> Marketing liegt der Fokus des Multichannel Marketing darin, jeden einzelnen Kanal m\u00f6glichst performant zu gestalten. H\u00e4ufig sind f\u00fcr jeden Kanal unterschiedliche Abteilungen des Unternehmens zust\u00e4ndig. Stehen diese allerdings untereinander im Wettbewerb, kann dies zu Nachteilen f\u00fcr den Kunden f\u00fchren.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">F\u00fcr eine umfassende und reibungslose <a href=\"https:\/\/www.trbo.com\/de\/glossar\/customer-journey\/\" rel=\"noopener noreferrer\" target=\"_blank\">Customer Journey<\/a> ist daher von Bedeutung, die einzelnen Kan\u00e4le (Touchpoints) miteinander in Einklang zu bringen. <\/span><\/p>","protected":false},"template":"","resource_original_language":[710],"class_list":["post-23785","glossar","type-glossar","status-publish","hentry","resource_original_language-de-original"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Glossar: Multichannel | trbo<\/title>\n<meta name=\"description\" content=\"In unserem Glossar erkl\u00e4ren wir wichtige Begriffe aus dem Online-Marketing. 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