{"id":23780,"date":"2019-09-03T15:56:50","date_gmt":"2019-09-03T15:56:50","guid":{"rendered":"https:\/\/trbocom.wpengine.com\/glossary\/search-engine-optimization-seo\/"},"modified":"2019-09-03T15:56:50","modified_gmt":"2019-09-03T15:56:50","slug":"search-engine-optimization-seo","status":"publish","type":"glossar","link":"https:\/\/www.trbo.com\/de\/glossary\/search-engine-optimization-seo\/","title":{"rendered":"Suchmaschinenoptimierung (SEO)"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">Der Begriff Search Engine Optimization (Suchmaschinenoptimierung) beschreibt jene Ma\u00dfnahmen, die das Ziel verfolgen, Webseiten in den organischen (unbezahlten) Suchergebnis-Seiten von bekannten Suchmaschinen, wie z.B. Google, m\u00f6glichst weit oben zu platzieren. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">Durch die angestrebte Verbesserung der Sichtbarkeit in Suchmaschinen wird das \u00fcbergeordnete Ziel verfolgt, den Traffic auf der eigenen Webseite zu steigern. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">Die Vorgehensweise bei der Suchmaschinenoptimierung kann in zwei wesentliche S\u00e4ulen unterteilt werden: die OnPage-Optimierung und die OffPage-Optimierung. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">Die OnPage-Optimierung beschreibt webseitenbezogene, also interne Anpassungen. Mit Hilfe von technischen, inhaltlichen und strukturellen Verbesserungen der eigenen Webseite kann ein h\u00f6heres Ranking in den Suchergebnissen erreicht werden. Zu den inhaltlichen Optimierungen z\u00e4hlen beispielsweise die Erstellung von relevantem, aktuellem und hochwertigem Content (englisch: \u201eunique content\u201c) sowie die Wahl der richtigen Keywords, w\u00e4hrend technische Optimierungen unter anderem sicherstellen sollen, dass diese Inhalte vom User einwandfrei genutzt werden k\u00f6nnen. Strukturelle Optimierungen umfassen dar\u00fcber hinaus z.B. das Setzen von internen Verlinkungen. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">Die OffPage-Optimierung als zweite wichtige S\u00e4ule der Suchmaschinenoptimierung umfasst webseitenunabh\u00e4ngige, sprich externe, Ma\u00dfnahmen zur Verbesserung des Suchmaschinen-Rankings. Als wichtiger Bestandteil z\u00e4hlen hierzu die Anzahl und die Qualit\u00e4t von Backlinks, die die Reputation einer Webseite entscheidend beeinflussen.<\/span><\/p>","protected":false},"template":"","resource_original_language":[710],"class_list":["post-23780","glossar","type-glossar","status-publish","hentry","resource_original_language-de-original"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Glossar: Search Engine Optimization (SEO) | trbo<\/title>\n<meta name=\"description\" content=\"In unserem Glossar erkl\u00e4ren wir wichtige Begriffe aus dem Online-Marketing. 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