{"id":23778,"date":"2019-09-03T15:50:25","date_gmt":"2019-09-03T15:50:25","guid":{"rendered":"https:\/\/trbocom.wpengine.com\/glossary\/unique-selling-proposition\/"},"modified":"2019-09-03T15:50:25","modified_gmt":"2019-09-03T15:50:25","slug":"unique-selling-proposition","status":"publish","type":"glossar","link":"https:\/\/www.trbo.com\/de\/glossary\/unique-selling-proposition\/","title":{"rendered":"Unique Selling Proposition (USP)"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">Die Unique Selling Proposition (USP) beschreibt ein Alleinstellungsmerkmal eines Produktes oder einer Dienstleistung, das eine deutliche Abgrenzung vom Angebot der konkurrierenden Anbieter gew\u00e4hrleistet. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">Das Herausstellen der Unique Selling Proposition gewinnt insbesondere aufgrund der zunehmenden Markts\u00e4ttigung und -durchdringung sowie der st\u00e4rker werdenden Konkurrenz an Bedeutung.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">Die Definition des eigenen Alleinstellungsmerkmals und dessen gezielte Kommunikation nach au\u00dfen verfolgt das Ziel, dem Konsumenten einen entscheidenden Impuls zu geben und ihn folglich zur <a href=\"https:\/\/www.trbo.com\/de\/glossar\/conversion-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">Conversion<\/a> zu motivieren. Dar\u00fcber hinaus wird dank des einzigartigen Verkaufsversprechens eine klare Positionierung im Markt erreicht. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">Folgende Beispiele f\u00fcr USPs k\u00f6nnen herangezogen werden: <\/span><\/p>\n<p>&nbsp;<\/p>\n<ul class=\"ul1\">\n<li class=\"li1\"><span class=\"s1\">technische Innovationen<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">einzigartige Materialien oder Formen<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">\u00f6kologische Zertifikate<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">funktionale Neuerungen <\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Exklusivit\u00e4t<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">Die USP muss eine echte Relevanz f\u00fcr den Kunden aufweisen und ihm einen klaren Vorteil bieten. Folglich m\u00fcssen die Kundenbed\u00fcrfnisse bei der Identifikation des USPs in den Vordergrund gestellt werden.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">Des Weiteren spielen USPs im Rahmen von <a href=\"https:\/\/www.trbo.com\/de\/glossar\/search-engine-optimization-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">SEO<\/a> eine wichtige Rolle. Dabei f\u00fchren Alleinstellungsmerkmale (die optimal auf der Seite integriert werden sollten) zur Suche nach einzigartigen Begrifffen, die relevanten Traffic auf die Seite leiten. Dieser Traffic f\u00fchrt wiederum mit h\u00f6herer Wahrscheinlichkeit zu Conversions. <\/span><\/p>","protected":false},"template":"","resource_original_language":[710],"class_list":["post-23778","glossar","type-glossar","status-publish","hentry","resource_original_language-de-original"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Glossar: Unique Selling Proposition (USP) | trbo<\/title>\n<meta name=\"description\" content=\"In unserem Glossar erkl\u00e4ren wir wichtige Begriffe aus dem Online-Marketing. 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