{"id":23771,"date":"2019-08-26T15:38:51","date_gmt":"2019-08-26T15:38:51","guid":{"rendered":"https:\/\/trbocom.wpengine.com\/glossary\/trigger\/"},"modified":"2019-08-26T15:38:51","modified_gmt":"2019-08-26T15:38:51","slug":"trigger","status":"publish","type":"glossar","link":"https:\/\/www.trbo.com\/de\/glossary\/trigger\/","title":{"rendered":"Trigger"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">M\u00f6chten Marketer ein spezifisches Userverhalten messen und darauf mit einer gezielten Ma\u00dfnahme reagieren, entspricht dieses messbare Event einem Trigger. Mit solchen Triggern k\u00f6nnen Nutzer personalisiert angesprochen werden. Je nach Art des Triggers kann die Ansprache hier von weitreichenden Nutzersegmenten, z.B. Newsletter-Abonnenten, bis hin zur individuellen Ansprache eines einzelnen Nutzers reichen.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>Typische Trigger sind:<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<ul class=\"ul1\">\n<li class=\"li1\"><span class=\"s1\">Aktion (Kauf, Klick, etc.)<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\"><a href=\"https:\/\/www.trbo.com\/de\/glossar\/exit-intent\/\" target=\"_blank\" rel=\"noopener noreferrer\">Exit Intent<\/a> (User m\u00f6chte die Seite verlassen)<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Inaktivit\u00e4t<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Pers\u00f6nliche Informationen zum User, wie z.B. Geburtstag, Jubil\u00e4um<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Regelm\u00e4\u00dfige K\u00e4ufer<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Scrolltiefe<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\"><a href=\"https:\/\/www.trbo.com\/de\/glossar\/warenkorbabbruch\/\" target=\"_blank\" rel=\"noopener noreferrer\">Warenkorbabbruch<\/a><\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Warenkorbwert<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Wiederkehrer<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">u.v.m.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">Ausgespielte Kampagnen sind entsprechend vielf\u00e4ltig. Ein Trigger wie der Warenkorbabbruch k\u00f6nnte zum Beispiel einen E-Mail Versand ausl\u00f6sen, wenn der User bekannt ist, er k\u00f6nnte aber einem unbekannten User auch beim Verlassen der Seite nochmal die Produkte in Warenkorb kombiniert mit einem Gutschein anzeigen. Das Ziel einer getriggerten Ma\u00dfnahme ist in jedem Fall Kennzahlen, wie die <a href=\"https:\/\/www.trbo.com\/de\/glossar\/click-through-rate-ctr\/\" target=\"_blank\" rel=\"noopener noreferrer\">CTR<\/a>, die <a href=\"https:\/\/www.trbo.com\/de\/glossar\/conversion-rate\/\" target=\"_blank\" rel=\"noopener noreferrer\">Conversion Rate<\/a> oder den Conversion Value zu erh\u00f6hen.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">Voraussetzung f\u00fcr Trigger-basierte Marketing-Ma\u00dfnahmen ist ein vollumf\u00e4ngliches <a href=\"https:\/\/www.trbo.com\/de\/glossar\/tracking\/\" target=\"_blank\" rel=\"noopener noreferrer\">Tracking<\/a> auf der Webseite. Nur, wenn die Events auch tats\u00e4chlich korrekt gemessen werden, kann im Anschluss darauf reagiert werden.<\/span><\/p>","protected":false},"template":"","resource_original_language":[710],"class_list":["post-23771","glossar","type-glossar","status-publish","hentry","resource_original_language-de-original"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Glossar: Trigger | trbo<\/title>\n<meta name=\"description\" content=\"In unserem Glossar erkl\u00e4ren wir wichtige Begriffe aus dem Online-Marketing. 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