{"id":23770,"date":"2019-08-26T15:15:32","date_gmt":"2019-08-26T15:15:32","guid":{"rendered":"https:\/\/trbocom.wpengine.com\/glossary\/conversion-optimierung\/"},"modified":"2019-08-26T15:15:32","modified_gmt":"2019-08-26T15:15:32","slug":"conversion-optimierung","status":"publish","type":"glossar","link":"https:\/\/www.trbo.com\/de\/glossary\/conversion-optimierung\/","title":{"rendered":"Conversion Optimierung"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">Mit dem Begriff Conversion Optimierung oder auch Conversion Rate Optimierung werden Ma\u00dfnahmen bezeichnet, die zu einer Erh\u00f6hung der Anzahl an <a href=\"https:\/\/www.trbo.com\/de\/glossar\/conversion-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">Conversions<\/a> oder einem Anstieg in der <a href=\"https:\/\/www.trbo.com\/de\/glossar\/conversion-rate\/\" target=\"_blank\" rel=\"noopener noreferrer\">Conversion Rate<\/a> f\u00fchren. Eine Conversion kann dabei alles von einer simplen Anmeldung, \u00fcber einen Download, bis hin zum tats\u00e4chlichen Kauf sein.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">Da die Conversion Rate selbst von unz\u00e4hligen Einflussfaktoren abh\u00e4ngig ist, gibt es im Online Marketing entsprechend viele M\u00f6glichkeiten zur Conversion Rate Optimierung. Onsite reichen die M\u00f6glichkeiten von Verbesserungen in der Usability, \u00fcber personalisierten Content, bis hin zu mobil optimierten <a href=\"https:\/\/www.trbo.com\/de\/glossar\/landing-page\/\" target=\"_blank\" rel=\"noopener noreferrer\">Landingpages<\/a>. Offsite kann man Conversions zum Beispiel durch aussagekr\u00e4ftige Werbetexte, der Nutzung <a href=\"https:\/\/www.trbo.com\/de\/glossar\/statistische-zwillinge\/\" target=\"_blank\" rel=\"noopener noreferrer\">statistischer Zwillinge<\/a> oder durch zielgruppenspezifische Werbeumfelder optimieren.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">Wichtig bei einer Conversion Optimierung ist ein funktionierendes (Multichannel) <a href=\"https:\/\/www.trbo.com\/de\/glossar\/tracking\/\" target=\"_blank\" rel=\"noopener noreferrer\">Tracking<\/a>, am besten kombiniert mit einer sinnvollen Attribution, um jede Ma\u00dfnahme auch auf ihren Erfolg hin bewerten zu k\u00f6nnen. Mit <a href=\"https:\/\/www.trbo.com\/de\/glossar\/a-b-test\/\" target=\"_blank\" rel=\"noopener noreferrer\">A\/B-<\/a> und <a href=\"https:\/\/www.trbo.com\/de\/glossar\/multivariantentest\/\" target=\"_blank\" rel=\"noopener noreferrer\">Multivarianten<\/a>-Tests kann zus\u00e4tzlich die optimale Kundenansprache fortlaufend getestet und damit die Conversion Rate langfristig weiter optimiert werden.<\/span><\/p>","protected":false},"template":"","resource_original_language":[710],"class_list":["post-23770","glossar","type-glossar","status-publish","hentry","resource_original_language-de-original"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Glossar: Conversion Optimierung | trbo<\/title>\n<meta name=\"description\" content=\"In unserem Glossar erkl\u00e4ren wir wichtige Begriffe aus dem Online-Marketing. Heute: die Conversion Optimierung.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.trbo.com\/de\/glossary\/conversion-optimierung\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Glossar: Conversion Optimierung | trbo\" \/>\n<meta property=\"og:description\" content=\"In unserem Glossar erkl\u00e4ren wir wichtige Begriffe aus dem Online-Marketing. Heute: die Conversion Optimierung.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.trbo.com\/de\/glossary\/conversion-optimierung\/\" \/>\n<meta property=\"og:site_name\" content=\"trbo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/trbo.Deutschland\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.trbo.com\/wp-content\/uploads\/2023\/03\/media.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@trboDACH\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.trbo.com\/glossary\/conversion-optimierung\/\",\"url\":\"https:\/\/www.trbo.com\/glossary\/conversion-optimierung\/\",\"name\":\"Glossar: Conversion Optimierung | trbo\",\"isPartOf\":{\"@id\":\"https:\/\/www.trbo.com\/#website\"},\"datePublished\":\"2019-08-26T15:15:32+00:00\",\"dateModified\":\"2019-08-26T15:15:32+00:00\",\"description\":\"In unserem Glossar erkl\u00e4ren wir wichtige Begriffe aus dem Online-Marketing. Heute: die Conversion Optimierung.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.trbo.com\/glossary\/conversion-optimierung\/#breadcrumb\"},\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.trbo.com\/glossary\/conversion-optimierung\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.trbo.com\/glossary\/conversion-optimierung\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.trbo.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Conversion Optimierung\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.trbo.com\/#website\",\"url\":\"https:\/\/www.trbo.com\/\",\"name\":\"trbo GmbH\",\"description\":\"Website personalization made effortless\",\"publisher\":{\"@id\":\"https:\/\/www.trbo.com\/#organization\"},\"alternateName\":\"trbo\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.trbo.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de-DE\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.trbo.com\/#organization\",\"name\":\"trbo GmbH\",\"alternateName\":\"trbo\",\"url\":\"https:\/\/www.trbo.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\/\/www.trbo.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.trbo.com\/wp-content\/uploads\/2023\/02\/trbo.svg\",\"contentUrl\":\"https:\/\/www.trbo.com\/wp-content\/uploads\/2023\/02\/trbo.svg\",\"width\":83,\"height\":34,\"caption\":\"trbo GmbH\"},\"image\":{\"@id\":\"https:\/\/www.trbo.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/trbo.Deutschland\",\"https:\/\/x.com\/trboDACH\",\"https:\/\/www.linkedin.com\/company\/trbo-com\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Glossar: Conversion Optimierung | trbo","description":"In unserem Glossar erkl\u00e4ren wir wichtige Begriffe aus dem Online-Marketing. Heute: die Conversion Optimierung.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.trbo.com\/de\/glossary\/conversion-optimierung\/","og_locale":"de_DE","og_type":"article","og_title":"Glossar: Conversion Optimierung | trbo","og_description":"In unserem Glossar erkl\u00e4ren wir wichtige Begriffe aus dem Online-Marketing. Heute: die Conversion Optimierung.","og_url":"https:\/\/www.trbo.com\/de\/glossary\/conversion-optimierung\/","og_site_name":"trbo","article_publisher":"https:\/\/www.facebook.com\/trbo.Deutschland","og_image":[{"width":1200,"height":630,"url":"https:\/\/www.trbo.com\/wp-content\/uploads\/2023\/03\/media.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@trboDACH","twitter_misc":{"Gesch\u00e4tzte Lesezeit":"1 Minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.trbo.com\/glossary\/conversion-optimierung\/","url":"https:\/\/www.trbo.com\/glossary\/conversion-optimierung\/","name":"Glossar: Conversion Optimierung | trbo","isPartOf":{"@id":"https:\/\/www.trbo.com\/#website"},"datePublished":"2019-08-26T15:15:32+00:00","dateModified":"2019-08-26T15:15:32+00:00","description":"In unserem Glossar erkl\u00e4ren wir wichtige Begriffe aus dem Online-Marketing. Heute: die Conversion Optimierung.","breadcrumb":{"@id":"https:\/\/www.trbo.com\/glossary\/conversion-optimierung\/#breadcrumb"},"inLanguage":"de-DE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.trbo.com\/glossary\/conversion-optimierung\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.trbo.com\/glossary\/conversion-optimierung\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.trbo.com\/"},{"@type":"ListItem","position":2,"name":"Conversion Optimierung"}]},{"@type":"WebSite","@id":"https:\/\/www.trbo.com\/#website","url":"https:\/\/www.trbo.com\/","name":"trbo GmbH","description":"Website Personalisierung einfach gemacht","publisher":{"@id":"https:\/\/www.trbo.com\/#organization"},"alternateName":"trbo","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.trbo.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de-DE"},{"@type":"Organization","@id":"https:\/\/www.trbo.com\/#organization","name":"trbo GmbH","alternateName":"trbo","url":"https:\/\/www.trbo.com\/","logo":{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/www.trbo.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.trbo.com\/wp-content\/uploads\/2023\/02\/trbo.svg","contentUrl":"https:\/\/www.trbo.com\/wp-content\/uploads\/2023\/02\/trbo.svg","width":83,"height":34,"caption":"trbo GmbH"},"image":{"@id":"https:\/\/www.trbo.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/trbo.Deutschland","https:\/\/x.com\/trboDACH","https:\/\/www.linkedin.com\/company\/trbo-com\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.trbo.com\/de\/wp-json\/wp\/v2\/glossar\/23770","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.trbo.com\/de\/wp-json\/wp\/v2\/glossar"}],"about":[{"href":"https:\/\/www.trbo.com\/de\/wp-json\/wp\/v2\/types\/glossar"}],"wp:attachment":[{"href":"https:\/\/www.trbo.com\/de\/wp-json\/wp\/v2\/media?parent=23770"}],"wp:term":[{"taxonomy":"resource_original_language","embeddable":true,"href":"https:\/\/www.trbo.com\/de\/wp-json\/wp\/v2\/resource_original_language?post=23770"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}