{"id":23769,"date":"2019-08-26T14:47:29","date_gmt":"2019-08-26T14:47:29","guid":{"rendered":"https:\/\/trbocom.wpengine.com\/glossary\/statistische-zwillinge\/"},"modified":"2019-08-26T14:47:29","modified_gmt":"2019-08-26T14:47:29","slug":"statistische-zwillinge","status":"publish","type":"glossar","link":"https:\/\/www.trbo.com\/de\/glossary\/statistische-zwillinge\/","title":{"rendered":"Statistische Zwillinge"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">Als statische Zwillinge bezeichnet man im Online-Marketing User, deren Verhalten dem von bereits konvertierten Usern (also Usern, die bereits gekauft haben) \u00e4hnelt. Marketer bilden diese in der Hoffnung, dass sie aufgrund der \u00c4hnlichkeit zu Bestandskunden eine h\u00f6here Wahrscheinlichkeit aufweisen, ebenfalls einen Kauf abzuschlie\u00dfen.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">Statistische Zwillinge k\u00f6nnen, je nach Zielsetzung, unterschiedliche Merkmale ber\u00fccksichtigen. Typische Charakteristika sind beispielsweise:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul class=\"ul1\">\n<li class=\"li1\"><span class=\"s1\">Kaufverhalten<\/li>\n<li class=\"li1\"><span class=\"s1\">Surfverhalten<\/li>\n<li class=\"li1\"><span class=\"s1\">Kategorieverhalten<\/li>\n<li class=\"li1\"><span class=\"s1\">Produktverhalten<\/li>\n<li class=\"li1\"><span class=\"s1\">Ursprungsquelle \/ <a href=\"https:\/\/www.trbo.com\/de\/glossar\/click-in-kanal\/\" target=\"_blank\" rel=\"noopener noreferrer\">Klick-In Kanal<\/a> des Users<\/li>\n<li class=\"li1\"><span class=\"s1\">Uhrzeit und Geo-Daten<\/li>\n<li class=\"li1\"><span class=\"s1\">u.v.m.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">Diese den Bestandskunden \u00e4hnlichen Nutzergruppen k\u00f6nnen genutzt werden, um Onsite die <a href=\"https:\/\/www.trbo.com\/de\/glossar\/conversion-rate\/\" target=\"_blank\" rel=\"noopener noreferrer\">Conversion Rate<\/a> zu optimieren, indem den Nutzern personalisierte Inhalte, wie z.B. verbesserte Produktvorschl\u00e4ge, angezeigt werden.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">Aber auch Offsite k\u00f6nnen statistische Zwillinge eingesetzt werden, um die eigene Reichweite in der entsprechenden Zielgruppe zu erweitern. So analysieren z.B. soziale Medien die Merkmale der K\u00e4ufer im Shop und finden dann in ihrem Netzwerk User, die diesen \u00e4hneln, um sie mit passenden Werbema\u00dfnahmen zu bespielen und auf die Seite des Werbetreibenden zu f\u00fchren.<\/span><\/p>","protected":false},"template":"","resource_original_language":[710],"class_list":["post-23769","glossar","type-glossar","status-publish","hentry","resource_original_language-de-original"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Glossar: Statistische Zwillinge | trbo<\/title>\n<meta name=\"description\" content=\"In unserem Glossar erkl\u00e4ren wir wichtige Begriffe aus dem Online-Marketing. 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