{"id":23768,"date":"2019-08-26T14:41:05","date_gmt":"2019-08-26T14:41:05","guid":{"rendered":"https:\/\/trbocom.wpengine.com\/glossary\/warenkorbabbruch\/"},"modified":"2019-08-26T14:41:05","modified_gmt":"2019-08-26T14:41:05","slug":"warenkorbabbruch","status":"publish","type":"glossar","link":"https:\/\/www.trbo.com\/de\/glossary\/warenkorbabbruch\/","title":{"rendered":"Warenkorbabbruch"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">Wenn ein Besucher eines Webshops bereits Produkte in den Warenkorb gelegt oder sogar den Bestellprozess gestartet hat, dann aber ohne zu kaufen den Shop verl\u00e4sst, spricht man von einem Warenkorbabbruch. Die Warenkorbabbruchsrate liegt im Schnitt \u00fcber alle Branchen hinweg bei knapp 80%*. Das gro\u00dfe Ziel aller Web-Shop-Betreiber ist entsprechend, die Warenkorbabbr\u00fcche so gering wir m\u00f6glich zu halten.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>Typische Ma\u00dfnahmen um Warenkorbabbr\u00fcche zu senken sind unter anderem:<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<ul class=\"ul1\">\n<li class=\"li1\"><span class=\"s1\">\u00dcber Benutzerfeedback in Form einer <a href=\"https:\/\/www.trbo.com\/de\/glossar\/onsite-userbefragung\/\" target=\"_blank\" rel=\"noopener noreferrer\">Umfrage<\/a> oder eines <a href=\"https:\/\/www.trbo.com\/de\/glossar\/net-promoter-score-nps\/\" target=\"_blank\" rel=\"noopener noreferrer\">Net Promoter<\/a><a href=\"https:\/\/www.trbo.com\/de\/glossar\/net-promoter-score-nps\/\" target=\"_blank\" rel=\"noopener noreferrer\"> Score\u2120**<\/a> herausfinden, welche Gr\u00fcnde der Absprung des Users hat (und die Usabilty entsprechend anpassen).<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Einkaufserlebnis f\u00fcr alle Devices optimieren, insbesondere auf mobilen Endger\u00e4ten.<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\"><a href=\"https:\/\/www.trbo.com\/de\/glossar\/social-proof\/\" target=\"_blank\" rel=\"noopener noreferrer\">Social Proof<\/a> liefern, indem auf der Seite gezeigt wird wie oft ein Produkt\/ eine Dienstleistung angesehen und gekauft wurde.<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Nutzern, die Teil des eigenen E-Mail-Verteilers sind, ein Warenkorbabbrecher-Mailing zukommen lassen.<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Beim Abbruch auf der Seite auf die Produkte im Warenkorb hinweisen, ggf. kombiniert mit einem exklusiven oder zeitlich begrenzen Rabatt (<a href=\"https:\/\/www.trbo.com\/de\/glossar\/exit-intent\/\" target=\"_blank\" rel=\"noopener noreferrer\">Exit Intent<\/a>).<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Vertrauensbildende Elemente, wie z.B. Produktbewertungen oder G\u00fctesiegel, auf der Seite einbinden.<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Besonders vor Weihnachten: Bereits bei der Produktansicht den sp\u00e4testen Bestelltermin f\u00fcr eine p\u00fcnktliche Lieferung zum Fest einbinden.<br \/>\nu.v.m.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">*Quelle: <a href=\"https:\/\/www.statista.com\/statistics\/457078\/category-cart-abandonment-rate-worldwide\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.statista.com\/statistics\/457078\/category-cart-abandonment-rate-worldwide\/<\/a><\/span><\/p>\n<p>** <em>Net Promoter<sup>\u00ae<\/sup>, NPS<sup>\u00ae<\/sup>, NPS Prism<sup>\u00ae<\/sup>, and the NPS-related emoticons are registered trademarks of Bain &amp; Company, Inc., Satmetrix Systems, Inc., and Fred Reichheld. Net Promoter Score\u2120 and Net Promoter System\u2120 are service marks of Bain &amp; Company, Inc., Satmetrix Systems, Inc., and Fred Reichheld.<\/em><\/p>","protected":false},"template":"","resource_original_language":[710],"class_list":["post-23768","glossar","type-glossar","status-publish","hentry","resource_original_language-de-original"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Glossar: Warenkorbabbruch | trbo<\/title>\n<meta name=\"description\" content=\"In unserem Glossar erkl\u00e4ren wir wichtige Begriffe aus dem Online-Marketing. 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