Personalisierung im Direct-to-Consumer (D2C) Vertrieb: Der direkte Draht zum Erfolg
The Direct-to-Consumer (D2C) model has revolutionized retail in recent years. More and more companies are selling their products directly to end customers, bypassing intermediaries such as retailers or wholesalers. This creates closer customer relationships, more control, and often higher profits, which can be further maximized through targeted ROI investments. In the D2C business model, brands distribute […]
Ist Retail Media der Trend für 2025 in Online-Shops und E-Commerce oder können wir es einfach ignorieren?
The digital advertising landscape continues to evolve, with retail media, paid search, and paid social showing significant growth despite increasing costs. According to Skai’s Q2 2024 Digital Marketing Quarterly Trends Report, retail media has emerged as the leader, experiencing impressive year-over-year (YoY) growth. While ad costs like cost-per-click (CPC) and cost-per-thousand impressions (CPM) have risen […]